All BENU products are designed by Co-Founder and Chief Designer Alex Semanin.
The creation of the product starts with an idea and a simple sketch. Some sketches will be taken to the next stage to become a product, others will be abandoned and never materialize. For some ideas, it takes only a few days to go from sketch to the first technical draw; for others, it might take several months of rethinking and re-sketching before they come to an engineer for technical drawing.